Birdseye has become the go-to spot for locals craving feel-good, authentic food. The moment you walk in, the energy is calm, warm, and community-driven—the kind of place where everyone seems to know someone.

I had the chance to chat with Roger and hear how This Musubi Love got started. The idea came to him about ten years ago while living on Maui.

In the light before sunrise, a unique crew gathers at Turnarounds Beach in Carlsbad—surfboards under arms, coffee in hand. This is First Light Surf Club, a grassroots North County movement that’s part surf session, part community, and all about starting the day with stoke and purpose.