Outerknown Pop-Up at Hansen’s

Sustainability Meets Surf

A new addition at Hansen’s Surf Shop is bringing sustainability and style together in a way that speaks to both surfers and conscious consumers. Outerknown — the responsible apparel brand co-founded by pro surfer Kelly Slater and designer John Moore — now has its own dedicated space within the legendary Encinitas retailer.

Outerknown launched in 2015 with a mission to create high-quality clothing rooted in environmental and social responsibility. Today, 95% of its line is made with organic, recycled, or regenerative fibers, and the brand continues to push for transparency, fair labor practices, and long-lasting design.

Now, with a pop-up shop at Hansen’s, Outerknown is making it even easier for locals and visitors to discover their collections in person. The space reflects the laid-back, coastal lifestyle both brands are known for — featuring casual essentials, surf-ready gear, and everyday pieces designed to last.

Outerknown now available at Hansen's Encinitas

More than just a retail update, the collaboration between Hansen’s and Outerknown highlights a shared commitment to mindful living and respect for the ocean. Whether you’re in search of a new jacket built from recycled materials or simply want to explore a brand that’s helping lead the way in sustainable fashion, the Outerknown space at Hansen’s is worth a visit. It’s another step toward aligning the gear we wear with the values we live by — in and out of the water.

Instagram: @outerknown

Website: outerknown.com